Ruth's Shop of Corsetry Gets Some Ink

by Josh Wood Wednesday January 21, 2009

Carol Schwebel, of Ruth’s lingerie store in Rolfe Square, talks about her store’s 1954 debut and what sets her store apart from Victoria’s Secret.

Article by Connie Grosch of the Providence Journal

I am so grateful to Oprah Winfrey. About five years ago, she told everyone to go out and buy new bras, and when she talks, people listen. She did two shows on fitting bras. A bra should be comfortable, make a difference in your appearance and therefore in how you feel about yourself. She said, “Go to a fit store, to someone who knows what she’s talking about.”

There aren’t many stores like us in Rhode Island. We’re not a Victoria’s Secret — they stock what sells. They’re a national company looking at sku’s (inventory). We take in the people at the far ends of those sku’s: the largest cup is a K and the largest back on the shelf is a 56. And we carry the really small cup sizes like 30AA that aren’t available anywhere else.